Violence, even in homes, is a criminal offence and not a private matter; this was the message to the participants of the Falealili No.2 Community Awareness Program.

The Samoa Victim Support Group (SVSG) program brought together village leadership, women’s groups, youth, faith leaders, and community members in a collective effort to strengthen awareness on violence prevention, improve understanding of reporting and legal processes, and promote sustainable empowerment opportunities, particularly for women and vulnerable groups.  

“Over three days in each village, the program created safe spaces for open dialogue on sensitive issues such as domestic violence, substance abuse, unemployment, and cyber-related risks affecting youth. Participants engaged in discussions tailored to community groups, including Alii and Faipule, women, Nofotane, Aumaga, and youth,” said SVSG President Siliniu Lina Chang.  

“A key highlight was the recognition of the critical role of cultural values and faith in promoting respect and non-violence. In Sapoe and Utulaelae, the involvement of the Methodist Church pastor in providing pastoral care before referrals to SVSG demonstrated the importance of linking traditional and formal support systems.  

“The program also strengthened community knowledge of reporting pathways and legal processes through presentations delivered in collaboration with the Police and Courts. These sessions emphasized that violence is a criminal offence, not a private matter, and highlighted available protection services, including counselling, safe shelter, and legal support.”  

As a result, communities reported increased trust in institutions and a better understanding of their rights and responsibilities in safeguarding vulnerable individuals, reported SVSG.  

A major component of the program focused on the Nofotane empowerment initiative, showcasing how skills development and small business activities can reduce vulnerability and strengthen family wellbeing.  

Participants were introduced to practical income-generating opportunities such as weaving, handicrafts, and market engagement. The initiative has already demonstrated tangible

The program achieved significant impact across Falealili II, including increased awareness and understanding of violence prevention, and improved knowledge of legal rights and reporting systems.  

SVSG acknowledged the strong participation and commitment demonstrated by all villages  involved. The program reaffirmed that addressing violence requires a holistic, community driven approach that integrates cultural values, faith-based support, legal systems, and economic empowerment.  

Moving forward, SVSG will continue to expand its outreach, strengthen partnerships with community and government stakeholders, and support sustainable, community-led prevention efforts.