It started as a plan to help people sell their products online but little did Bennona Leleimalefaga know the forum would turn into a booming business for the single father.

His social media had more than 10 thousand followers, mostly following his daily life of how a single father raised his twin daughters.

Leleimalefaga 35, from Vaivase-uta said he started his online business by just helping other people advertise their products on his Facebook page.

It was during the Commonwealth Heads of Government Meetings (CHOGM) that he decided to try making elei in his spare time at home since schools were on break.

Leleimalefaga said he started with a profit of $1000 a week but now he's looking at $4000 a week ever since he had a place for his business. He is building a new building to shift his business.

He started by making elei, earrings and sei.

Now, the Le Twin Sisters Gift Shop has been expanded to produce more handicrafts and clothing.

Leleimalefaga said his daughters are his world and thanked God for bringing them into his life.

Leleimalefaga said he loved to cater for the needs of many Samoans overseas by shipping their orders using the Samoa Post Office services.

He hopes that his business not only provides for Samoan handicrafts needs but also helps other people with what they need to advertise to get an income for a living.

Some of the items that Leleimalefaga sells at his shop are products from other people who need money.

He currently employs three men to do the printing (elei) and is planning to hire more people as he is expanding his business after the construction of his new business building.

Leleimalefaga acknowledged the support from his loyal customers in Samoa and overseas.

Le Twin Sisters Gift Shop is located at Vaivase-uta and also on YouTube and Facebook under Bennona Leleimalefaga's page.