It is noteworthy to see the Alcohol Control Board steadfast in drafting the necessary regulations to ensure compliance with the new guidelines. All locally produced beers must not exceed five per cent alcohol by volume limit.

Following the removal of locally produced vodkas, the Alcohol Control Board has now turned its attention to reducing the alcohol content in locally brewed beers.

One local beer, known for its potency, has become the drink of choice for many because it delivers a quicker effect without a hefty price tag.

According to the courts, Taula Strong is now the most common alcohol consumed in alcohol-related cases that go before the court system.

Liquor Board Chairman and Deputy Prime Minister Tuala Iosefo Ponifasio said their goal remained to support local industries while prioritising public health.

Alcohol itself isn’t the problem; it’s how people use it and knowing their limits. It affects everyone differently. Over the years, this newspaper has reported on many cases where alcohol played a role in violence, fights, and domestic issues, highlighting the need for more awareness and responsibility.

Perhaps more important now is to encourage a culture of knowing one’s limit. The proposed decrease in the ABV is a step in the right direction. While higher costs may act as a deterrent for some, the decision to consume alcohol ultimately remains a personal choice.

The producers of Taula Strong are also not budging and the production of the seven per cent local beer continues. With the festive season approaching, the company anticipates a busy period. Taula Beverages Company Limited said it was awaiting a response from the Liquor Board regarding its concerns over the lack of consultation during the development of Samoa's Alcohol Standard Guidelines.

The guidelines launched in May introduced new regulations impacting local and imported alcoholic beverages.  Taula Beverages expressed disappointment alleging insufficient engagement with local alcohol producers during the drafting process. In its letter to the Liquor Board, the brewery expressed resistance to certain requirements, particularly those mandating a reduction in the alcohol content of their beer, including the Taula Strong brand.

Taula Strong has a big market share of the local beer market and very popular amongst the local population. Adjusting its current recipe is not a step the company is considering. As a legitimate business, they also contribute large amounts of money in taxes. The company does its part in its corporate social responsibility through sponsorships. As a company to save their popular beer, they would continue to lobby to keep their beer at seven per cent.

Alcohol legislation in Samoa has faced challenges in addressing the harm and inequities caused by alcohol use, and a comprehensive review of alcohol policies is needed with proper consultation with all stakeholders. This should include government agencies such as the police, courts, rehabilitation groups, the manufacturers and the consumers.

Will the alcohol guidelines become a law? The making of legislation in Samoa takes time. Other legislation before parliament is queued up and needs to be looked at. It is still not known if priority would be given to the alcohol guidelines to become law. A law that prioritises public health.

Only time will tell. Have a blessed Sunday Samoa.