Taula Beverages celebrated a new milestone on Friday night - the launch of their first ever canned beer. 

The keynote address at the beverage’s official launch was delivered by the brewer’s General Manager, Enele Westerlund, who said the product’s success owed to the combined efforts of the company’s staff. 

Taula Beverage, formerly called Samoa Beverage Company, began in 2012 but in place of a launch held a small blessing. 

They installed their new brew-house in 2016, followed by new beer tanks from Germany in 2017 from Germany. Their latest installation of three new tanks took place just last month. 

Enele proudly said that they now have top-of-the-line machinery and they will continue to adapt and improve the brewery.

Enele went explained why they had chosen to launch the beer in a can:

"A lot of you here remember that there's a metallic taste [to canned beer] or you're not sure of the quality[...] beer belongs in a bottle," he said 

He said that he shared the same mentality about canned beer. But visits overseas opened his eyes to how technology had improved the taste of canned beverages. 

"[The key is] a very thin, a very simple, a very strong layer that separates the aluminium from the liquid, keeping the beer [at] the quality that it should be," Enele said. 

Enele said that the cans will also keep the sunlight away from beer, adding that it affects bottled beers negatively. 

"It will allow us to keep the sunlight out and keep the oxygen away so that every time you crack open your can, you're having it in the way it's meant to be when consumed," he said

Enele said that the new canned Taula allows for faster distribution and support its goal to be Samoa’s number one beer and continue innovating to cater to customers’ needs.

Enele acknowledged everyone involved in making the launch possible.

An official ribbon cutting was held with the honour given to the General Manager of Ah Liki Wholesale, Asiata Alex Brunt.