The Liquor Board of Samoa has been lauded for its unwavering commitment to safeguarding public health through decisive action. 

In March 2022, the Board implemented a nationwide ban on the production of locally brewed spirits, a move that has proven instrumental in addressing significant public health concerns. 

This bold initiative has not only prioritised the well-being of Samoans but also demonstrated the Board’s resilience in the face of criticism from alcohol manufacturers and segments of the public.

Speaking to the Samoa Observer, Chairman of the Liquor Board and Deputy Prime Minister, Tuala Iosefo Ponifasio highlighted the critical role of the Alcohol Control Board (A.C.B.) in enforcing legislation passed over a decade ago to regulate alcohol production and distribution.

"Despite the existence of this law, many business owners and alcohol manufacturers have continued to manufacture and distribute cheap alcohol without proper qualifications, adhering to proper quality controls, and in direct non-compliance with the requirements outlined in the Act," he explained. 

The decision to ban non-compliant locally produced alcoholic beverages, Tuala emphasised, stems from an obligation to protect Samoans under the law.

The Board’s actions were galvanised by alarming reports from the health sector regarding the dangers posed by unregulated alcohol. Tests conducted by the Scientific Research Organisation of Samoa (S.R.O.S.) confirmed excessive methanol levels in locally manufactured liquor, prompting immediate action.

A letter dated February 17, 2022, penned by Tuala, outlined concerns over “growing incidents of violence and possible deaths” linked to ethanol-based liquors. "These concerns were again raised by the community, including the media and Courts, on the continuing impact posed by the use of ethanol-based liquor," the letter read. The ban, although initially temporary, allowed the Board to evaluate the situation and chart a safer path forward.

The results of the Liquor Board’s efforts have been nothing short of remarkable. Statistics from the Ministry of Police Prisons and Corrections Services reveal a dramatic drop in alcohol-related offences—126 cases in 2022 compared to 357 in 2021. 

Additionally, feedback from the Ministry of Health, the courts, and law enforcement has been overwhelmingly positive, citing decreases in alcohol-related crimes and fatalities as key outcomes.

"The introduction of Samoa’s first Alcohol Standard Guidelines early this year has been pivotal," Tuala noted. 

These guidelines ensure strict safety and quality standards for alcohol production, protecting consumers and reducing alcohol-related harm. Draft regulations to reinforce these guidelines are set to be tabled in Cabinet early next year.

While the Board’s actions have drawn criticism from some local manufacturers and alcohol drinkers, the Liquor Board remains steadfast.

"This decision is not about stifling local businesses but ensuring compliance with established regulations that are in place to protect lives," Tuala asserted. "We are mindful of the criticism... however, the Liquor Board remains resolute in its commitment to enforce the law and prioritise the well-being of our people."

The Liquor Board’s proactive approach serves as a powerful reminder of the role regulatory frameworks play in safeguarding communities.

"Thank you once again for highlighting this important issue for our people," Tuala said. He also expressed gratitude to the Samoa Observer for its role in raising awareness about alcohol-related issues.

As Samoa moves forward, the Liquor Board’s initiatives stand as a testament to what can be achieved through decisive action, dedication, and a clear focus on public health and safety. Their efforts inspire hope for a healthier, safer Samoa.