Miss Impact Services, Litara Ieremia-Allen has emerged victorious as the new Miss Samoa for 2024-2025. 

At just 24 years old, this remarkable young woman swept through all the major categories, claiming awards in every segment including Best Sarong Wear, Best Coconut Demonstration, Best Siva Samoa, Best Talent, Best Traditional Wear, and Best Interview. 

Her outstanding performance also earned her other awards such as Miss Photogenic and Miss Internet, showcasing her multifaceted talents and captivating presence.

Litara, the daughter of David Allan and Wanda Ieremia-Allen, and granddaughter of revered figures Reverend Lale Ieremia and Tifilelei Alama Ieremia, has deep roots spanning multiple cultures and continents. 

With heritage connected to the villages of Sapapalii, Fusi Safotulafai, Saoluafata, Lalomanu, Matautu Falealili, Vaie’e, Sinamoga, Pietermaritzburg South Africa, and Raasay Scotland, she carries a rich legacy of diversity and tradition.

Born and raised in New Zealand, Litara's frequent visits to Samoa throughout her childhood fostered a profound connection to her Samoan heritage. 

Her academic achievements include a Bachelor of Arts in Pacific Studies, a Postgraduate Certificate in Secondary School Teaching, and a Diploma in Christian Ministries. 

Litara's journey to the crown was profoundly inspired by the Samoan proverb, 'E lele le toloa ae maáu ile vai,' which translates to 'The toloa bird may fly to greener fields, but will always return to the water where it was nurtured.' This proverb reflects her dedication to honouring her roots and paying homage to her late maternal grandmother, Tifilelei Ieremia. 

Her grandmother was a beloved figure within the Congregational Christian Church Samoa (C.C.C.S.) parish in Fasitoó-Tai, known for her selfless service and humility, qualities that Litara strives to embody in her own life.

The pageant also recognised other outstanding contestants. Brianna Fruean, Miss Pacific Climate Warrior, secured the title of 1st Runner-Up, while Alaimalo Joanna Vasa of Miss Lavashe Couture and Lydia Moananu of Miss Hidden Threader were honored as 2nd and 3rd Runners-Up, respectively. Miss Samoa Victoria Inc. rounded out the top five as the 4th Runner-Up, highlighting the impressive pool of talent showcased in this year’s competition.

Miss Tausala America won the National Tourism Award and Miss Hidden Threader won Best Personality.