Born and raised in the heart of Savai'i, Alaimalo Joanna Sulusi-Vasa's journey is deeply rooted in the values and traditions of her homeland. 

The 26-year-old contestant carries with her a powerful message inspired by the late Aiono Dr. Fanaafi Ma'ia'i’s poignant quote: “A leai se gagana, ua leai se aganuu, a leai se aganuu ona po lea o le nuu.” 

Translated as “Where there is no language, there is no culture. Where there is no culture, darkness descends on the village,” this quote reflects Alaimalo's core belief that the Samoan language is an integral part of cultural identity.

Alaimalo's concern over the gradual erosion of Gagana Samoa is palpable. 

"Language is a big part of who we are," she asserts. "It's what makes us Samoans. I've always wanted to step into this platform to be the voice of other young tama'ita'i Samoa who feel like they are not smart because they can only speak Samoan. I also like to shine a light on the importance of that because it's part of our cultural identity. It's our measina."

Her passion for the Samoan language goes beyond mere advocacy. Alaimalo is deeply troubled by the shift towards English and the often harsh language used on social media platforms. 

She notes, "Our language embodies love. The wisdom and guidance from our elders endure because they’re shared through our mother tongue, shaping our journey through life. I aim to amplify this message: we must cherish, protect, and preserve our language."

In addition to her cultural advocacy, Alaimalo's life is a testament to the value of service, or tautua. 

Growing up as the eldest of four siblings, she embraced her responsibilities early, ensuring her family was cared for and her younger siblings could pursue education in Samoa. Her move to New Zealand in 2019 marked a new chapter, where she worked diligently to support her family and continue her commitment to service.

"I’ve always dreamed of participating in the pageant," she shares, "but I had to put aside many of my ambitions to take care of my family. Now that I’m 26, I’ve decided it’s time to join before I age out. I understand that this platform is centred around service or tautua.

"Whether the role or opportunity is large or small, it’s important to embrace it and give your all. Tautua is a fundamental part of our identity, and it’s something I’m deeply passionate about."

Alaimalo’s dedication to service extends to her professional life as well. Employed by the Ministry of Social Development in New Zealand within the Social Housing department, she supports individuals in need, embodying the values of respect, love, and humility instilled in her from a young age.

"Wherever we are, service is always expected," she reflects. "As a young Samoan woman, this is something I’m deeply passionate about, and I’m endlessly thankful for my upbringing in Samoa, which has significantly shaped who I am today."

Her belief in the interconnectedness of Samoan society is beautifully captured by the words of former Head of State, Tui Atua Tupua Tamasese Efi, who described Samoa as one big family. 

Alaimalo, hailing from the villages of Salelologa, Samauga, Asau, and Gataivai in Savai'i, embodies this spirit of unity and service.

As Alaimalo Joanna Sulusi-Vasa graces the stage of Miss Samoa 2024, she is more than a contestant; she is a guardian of language and culture, a champion of service, and a proud representative of her heritage. 

Her story is a powerful reminder of the profound connection between language, culture, and identity, and she stands as a luminous example of how these values can inspire and uplift a community.