Miss JADs Samoa 2024, Rayleen Simati is a girl on a mission. 

As a contestant vying for the Miss Samoa crown for this year, the 24-year-old is stepping into the platform wanting to shine light on the importance of education and raise awareness of mental health. 

Hailing from the villages of Vaimoso, Fasito’o-Tai, Laulii, Lalomanu, Matautu Falealili, and Letui in Savai’i, she is not only making waves as a contestant but is also embodying the true spirit of what it means to be a Tama'ita'i Samoa.

Currently serving as the marketing and communication officer at JADs Samoa, which is sponsoring her participation in the pageant, Rayleen's professional background is impressive. 

Before her role at JADs Samoa, she was the Head of MT Tala Services at Vodafone Samoa.

Her academic journey took her to the University of Beijing Language and Culture in China, where she earned a Bachelor’s Degree in International Economics and Trades.

Despite her comfort in traditionally male-dominated environments and her early career in corporate roles, Rayleen has harboured a lifelong dream of competing in the Miss Samoa pageant. 

Inspired by previous contestants who showcased their unique talents and qualities, she expressed, "Each one of them brought something different to the stage which was mesmerising to see every year. It was inspiring to see different girls step up to this platform to showcase their unique talents, personalities, and what makes them beautiful tama'ita'i Samoa."

To Rayleen, the term 'Tama'ita'i Samoa' signifies more than just being a woman. 

It represents power, resilience, love, and humility. 

"Being a woman means a lot of things," she explains. "But for me, it’s about power, resilience, and having values that differentiate us as Samoans from the rest of the world. We are taught to serve with love, humility, and strength."

Her time studying in China deepened her appreciation for her Samoan roots. 

"Although I've always been a proud Samoan, it was abroad that I felt a more profound connection to our culture," she shares.

"When I went to China, I felt like a small fish being thrown into a big ocean and people didn't really know where I'm from. But my time away from home made me realise that even though we are just a dot on the map, we have a lot to offer."

Rayleen's confidence on stage is rooted in her upbringing. Raised by her paternal grandmother, who encouraged her to never shy away from the spotlight, she is ready to face the challenges of the pageant with poise. 

"People will always talk no matter what you do," she says. "You just need to be confident in who you are and what you are capable of."

As she prepares for the Miss Samoa pageant, Rayleen is determined to use her platform to address critical issues such as mental health and education. 

She aims to foster open discussions about mental health, an often stigmatised topic in Samoan society. 

"I hope to create conversations and safe spaces for our youth to discuss their emotional struggles," she notes. "I've had my own experiences with mental health and understand the importance of sharing and seeking help."

For education, Rayleen is a strong advocate, believing it can unlock doors of opportunity. Her own educational journey has shown her the transformative power of learning, and she is passionate about encouraging others to pursue their academic goals.

Lastly, Rayleen's faith in God, supported by the prayers and encouragement of her family, is a driving force in her life. "Being born and raised in a Christian family, my faith and the support of my loved ones keep me grounded and motivated every day."

As Rayleen Simati steps onto the stage of the Miss Samoa 2024 pageant, she brings with her not only a rich personal and professional background but also a deep sense of cultural pride and a commitment to making a positive impact. Her journey is a testament to the strength and resilience of Samoan women and serves as an inspiring example for all.