The swells generated by the high tides on the South coast have been higher and rougher but this has done little deter beach goers to the surprise of some tourism operators.

However, some residents have raised concerns about the damage the waves have been doing to the seawall.

Su'e Lauoletolo, a cook for one of the beach fales operations, said she thought she would be less busy with the waves being rougher than usual.

"I was busy all week cooking lunches for day trips. I thought the waves would be a discouraging factor for the guests coming to the beach. Perhaps the weather in Apia is not so good," she said. 

A resident of Lalomanu, Steve Leifi said the receding wall behind his house was getting worse with the high waves and the rough sea. 

"I usually swim at high tide, but I have paused that until the waves get a little less strong," he said. 

"I am surprised to see so many kids inside the sea during the high tides, and even kayakers rowing out and tipping over a thousand times."

Orepa and Taleo Vaaiga of Manusina Beach Fales in Saleapaga said it was a busy Sunday and the entire was buzzing despite the rough seas. 

Mrs Orepa Vaaiga highlighted the strategies they have been using to ensure that the seawall was intact.

"We are now using potato and rice bags to carry sand to the shore to fill in the receding seawall which has been an ongoing problem due to the sea level rise," she said.

Asked how their operation has been in the last two weeks, Mrs Vaaiga said they have been quite busy surprisingly.

"People still continue to come down. Even today, (Sunday) we have a lot of people for Sunday to'onai ( traitional Samoan cuisine made in hot stones that usually include a size 2 piglet)," she said.

"Seems people are not worried about the rough seas, like we are at times. The seawall is looking like what it was just after the tsunami, stony and thinned out.

"The operators near us are also doing quite well which is a great thing for the South coast." 

Namu'a Island Beach Fales operates daily boat tours and has been getting many bookings for day trips. 

Tuava Levasa Ieti, owner of Namu'a Beach fales said in an earlier interview that he was hoping to collect enough money to start renovating his fales for people to sleep over. 

Tai Apelu who was born and raised in Lalomanu, said the sea will bring the sand back and the rough seas being experienced was new.

Mika Samuelu, who is a subsistence farmer and fisher said he still goes out fishing despite the rough waves.

"I went out fishing last week and caught a lot of fish. It was a mid high tide. Rough, but I'm used to it,"he said.