The Savai'i Samoa Tourism Association is determined to promote the big island and has formulated their "keep Savai'i clean initiative" in line with the association's overall goals.

Businessman Leota Kuki Retzlaff said the collaboration between the Savai'i Samoa Tourism Association and the Samoa Recycling and Waste Management Association (S.R.W.M.A) has given rise to a e-waste management project for Savai'i to begin, as well as a clean up of the coastal areas on Saturday.

"This is the first time for an e-waste project for Savai'i so we expect that it will be a milestone," he said. "The clean up on Friday will be to celebrate the International Cleanup Day and volunteers will be cleaning up the coastal area and the whole town area."

Samoa Savai'i Tourism Association Marketing Officer, Neil Tiatia told the Samoa Observer that the clean up on Saturday morning included the Salelologa wharf and Luua Faga.  

"The clean up is a part of what was very good with volunteers from the Tamauli Rugby, Amoa Resort, Vaimoana Rugby, Savai'i Harbourside Cafe, Kukis By The Harbour, Island Wheels Tour, we are grateful to have had their help," Mr. Tiatia said. 

"The e-waste management on Friday also attracted a lot of people to bring in things that could be recycled or discarded."

The Samoa Savai'i Tourism Association President, Tupa'i Saleimoa Vaai also made reference to their drive for more activities and promotion of the big island. 

"We are creating ways to attract tourists to Savai'i so part of that is cleaning up around the villages, and ensuring that our activities speak to the authenticity of what Savaii holds for visitors," Tupa'i said. 

A tourist named Tina, who once stayed in Savai'i with her husband, said that she would love to visit the big island again when she returns to Samoa. 

"I love Savai'i it has a beautiful essence about it. I will definitely visit it when we come back," she said. "There was so much to see and do which are really all close to nature. 

"I miss sleeping in the Samoan fales just on the beach. It is also so quiet, that you barely see busy people like the congested Apia."