Facebook's 'fixes'- meaningful or just skin deep?

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a man demonstrates how he enters his Facebook page as he works on his computer at a restaurant in Brasilia, Brazil. Facebook is once again tweaking the formula it uses to decide what people see in their news feed to focus more on personal connections and

a man demonstrates how he enters his Facebook page as he works on his computer at a restaurant in Brasilia, Brazil. Facebook is once again tweaking the formula it uses to decide what people see in their news feed to focus more on personal connections and

NEW YORK (AP) — Facebook CEO Mark Zuckerberg has made fixing Facebook his personal challenge this year, and the company has already announced several changes to that end.

For example, it's showing users more posts from friends and family instead of businesses and publishers.

But it's far from clear if these tweaks will produce lasting change, or if they're merely cosmetic adjustments designed to generate goodwill while keeping people glued to Facebook.

a conference worker passes a demo booth at Facebook's annual F8 developer conference, in San Jose, Calif. Facebook Inc. reports earnings Wednesday, Jan. 31, 2018. (AP Photo/Noah Berger, File)
a conference worker passes a demo booth at Facebook's annual F8 developer conference, in San Jose, Calif. Facebook Inc. reports earnings Wednesday, Jan. 31, 2018. (AP Photo/Noah Berger, File)

Critics such as Roger McNamee, a venture capitalist and early Facebook investor, say the recent changes don't address the threats to elections or public health that Facebook needs to address.

Zuckerberg says it will take some time — "months," perhaps — for its changes to make their way to users.

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